Filtration & life sciences · Growth & go-to-market

Bringing two specialist product portfolios to market as one

A clearer customer proposition and commercial model after combining specialist membrane capabilities.

ONE MARKET OFFEROne commercial narrativeMarket priorities · an integrated go-to-market approachEACHSegmentValue propositionSales messagesPositioningEACHSegmentValue propositionSales messagesPositioningEACHSegmentValue propositionSales messagesPositioningPORTFOLIO AMembrane capabilitiesPORTFOLIO BMembrane capabilitiesWays of working · aligned commercial rolesTWO PORTFOLIOS  →  ONE MARKET OFFERTwo technical portfolios, one commercial narrativeONE MARKET OFFEROne coherent market offer fromtwo technical product portfolios.SEGMENTSEach segment with a valueproposition, positioning andsales messages.TWO PORTFOLIOSTechnical capabilities turned intoone commercial narrative.TWO PORTFOLIOS  →  ONE MARKET OFFERTwo technical portfolios,one commercial narrativeONE MARKET OFFEROne commercial narrativeMarket prioritiesan integrated go-to-market approachEACHSegmentValue propositionSales messagesPositioningEACHSegmentValue propositionSales messagesPositioningEACHSegmentValue propositionSales messagesPositioningPORTFOLIO AMembrane capabilitiesPORTFOLIO BMembrane capabilitiesWays of workingaligned commercial rolesONE MARKET OFFEROne coherent market offer fromtwo technical product portfolios.SEGMENTSEach segment with a value proposition,positioning and sales messages.TWO PORTFOLIOSTechnical capabilities turned into one commercial narrative.
ExhibitTwo portfolios, one market offer

The challenge

Two technical product portfolios had to become one coherent market offer. Teams needed to align on segments, positioning, commercial roles and ways of working.

Our approach

  • Set market priorities and an integrated go-to-market approach.
  • Defined segments, value propositions and sales messages.
  • Ran workshops that turned technical capabilities into one commercial narrative.

What we delivered

  • Growth and go-to-market plan
  • Leadership workshop outputs and integration communications
  • Training materials
  • A customer-capabilities presentation

Client details are anonymised to protect confidentiality.

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