European payments · Digital & product strategy
Clarifying the proposition for secure digital payments
Making tokenisation and e-commerce risk products easier to explain, position and prioritise.
The challenge
The network needed to explain what each security product did, how the products fitted together, and what value they created for merchants, issuers and the wider ecosystem.
Our approach
- Shaped the product strategy narratives.
- Simplified a complex risk portfolio into one framework.
- Articulated value propositions for merchants and issuers.
- Addressed tokenisation use cases, priorities, success measures and rollout.
What we delivered
- Executive product strategy presentations
- An integrated risk portfolio framework
- Merchant and issuer propositions
- A commercialisation roadmap
Client details are anonymised to protect confidentiality.